VINCENT LONGO COSMETICS @ MERCEDES BENZ FASHION WEEK

 

TASK : Broker sponsorship deal between International Management group (IMG www.img.com ) and Vincent Longo Cosmetics  into Mercedes Benz Fashion Week Swim. Design and execute integration for several fashion shows. Document the experience using various multimedia tools.  

 

Venue/Event: Mercedes Benz Fashion Week Swim, Raleigh Hotel-Miami Beach.

 

The goals:      

            --Strengthen the Vincent Longo Cosmetics brand through participation in landmark fashion event.

            --Establish luxury retailer buyer leads through Mercedes Benz Fashion Week sponsorship.

            --Visually document the experience through photography/video.

 

Results:

 

--LIASION BETWEEN IMG / VINCENT LONGO COSMETICS

--DESIGN & SECURE HOSPITALITY EXPERIENCE FOR KEY EXECUTIVES AND VIP GUESTS

--Recruited qualified Vincent Longo makeup artists FOR ALL SELECTED SPONSORED SHOWS

--Assist with all aspects of the integrations into MBFWS sponsored shows

--Document the live event integration via the use of social media, photography and video mediums

--Broker sponsorship deal between Vincent Longo Cosmetics and IMG/Mercedes Benz Fashion Week Swim

--Produced DOCUMENTARY SERIES for Vincent Longo Cosmetics sponsored designers documenting the collaboration

--DESIGNED CROSS-PROMOTIONAL INTEGRATIONS WITHIN co-sponsor lounges: Mercedes Benz, American Express, Pandora.

--Executive produced video-documentary interviews for the following luxury swimwear brands’ head designers: Suboo, 6 Shore Road, Gottex, Wildfox Swim, We are Handsome.

--Created and executed social media campaigns (paid and not-paid) to increase social media following.

--Assist and escort key Vincent Longo Cosmetics executive members throughout their entire event stay off-site activities, arrange/cover special requests.

 

MERCEDES BENZ FASHION WEEK SPONSORSHIP INTEGRATION PHOTOS/VIDEOS

     SUBOO RECAP WITH HEAD DESIGNER SUE DI CHIO                           GOTTEX RECAP WITH HEAD DESIGNER KEREN GESNER