VINCENT LONGO COSMETICS @ MERCEDES BENZ FASHION WEEK
TASK : Broker sponsorship deal between International Management group (IMG www.img.com ) and Vincent Longo Cosmetics into Mercedes Benz Fashion Week Swim. Design and execute integration for several fashion shows. Document the experience using various multimedia tools.
Venue/Event: Mercedes Benz Fashion Week Swim, Raleigh Hotel-Miami Beach.
--Strengthen the Vincent Longo Cosmetics brand through participation in landmark fashion event.
--Establish luxury retailer buyer leads through Mercedes Benz Fashion Week sponsorship.
--Visually document the experience through photography/video.
--LIASION BETWEEN IMG / VINCENT LONGO COSMETICS
--DESIGN & SECURE HOSPITALITY EXPERIENCE FOR KEY EXECUTIVES AND VIP GUESTS
--Recruited qualified Vincent Longo makeup artists FOR ALL SELECTED SPONSORED SHOWS
--Assist with all aspects of the integrations into MBFWS sponsored shows
--Document the live event integration via the use of social media, photography and video mediums
--Broker sponsorship deal between Vincent Longo Cosmetics and IMG/Mercedes Benz Fashion Week Swim
--Produced DOCUMENTARY SERIES for Vincent Longo Cosmetics sponsored designers documenting the collaboration
--DESIGNED CROSS-PROMOTIONAL INTEGRATIONS WITHIN co-sponsor lounges: Mercedes Benz, American Express, Pandora.
--Executive produced video-documentary interviews for the following luxury swimwear brands’ head designers: Suboo, 6 Shore Road, Gottex, Wildfox Swim, We are Handsome.
--Created and executed social media campaigns (paid and not-paid) to increase social media following.
--Assist and escort key Vincent Longo Cosmetics executive members throughout their entire event stay off-site activities, arrange/cover special requests.